Ming-Chi Kuo, analyst at TF Securities, said in a blog post that demand for the iPhone 16 and iPhone 16 Plus has increased on a year-on-year basis compared to similar models in the previous series. Apple The company has received almost 10 percent more demand for pre-orders for iPhone 16 and about 48 percent more demand for iPhone 16 Plus in the first weekend. Sales on the first weekend of pre-order of the iPhone 16 series are estimated to be around 37 lakh units. This is about 12.7 percent less than the iPhone 15 series introduced last year.
Kuo said that the lack of Apple Intelligence features at the launch of the new iPhone series could be a reason for the low number of pre-orders. Recently, at the Worldwide Developers Conference (WWDC), Apple had shown features like writing tools and image playground. The iOS 18.1 update to be released next month will have only some of these features and the rest will be brought next year. Demand for iPhone 16 series may increase in the upcoming holiday season.
In the country, Apple has reduced the prices of the previous series iPhone models by Rs 10,000. The price of iPhone 15, introduced last year, and iPhone 14, introduced in 2022, has been reduced by Rs 10,000 on Apple’s online store. The 128 GB base variant of iPhone 15 was launched for Rs 79,900. Its price has reduced to Rs 69,900. The 256 GB variant of this smartphone can be purchased for Rs 79,900 instead of the price of Rs 89,900. The 512 GB storage model of iPhone 15 is available for Rs 99,900, down from Rs 1,09,900. The base variant of iPhone 14 with 128 GB storage can be purchased for Rs 59,900 instead of Rs 69,900. Variants of 256 GB and 512 GB storage of this smartphone are available for Rs 69,900 and Rs 89,900 respectively.
